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Make Your Work Work for You: Generating Income in Your Time

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I don’t know if there’s anyone, given the opportunity, that wouldn’t want to be their own boss and make an easier lifestyle for themselves from the comfort of their home. Many people these days are opting to work from home instead of going to the office. Earning money online in your own time is becoming

The 5 Things You Need to Know About Marketing Automation

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Marketing is a necessary task for pretty much every business. It brings in new clients and reminds old clients of your services. It can let the world know about a new product or sale. Sometimes your marketing efforts won’t even seem like a marketing piece as it may be a newsletter or blog post that

Podcasts Paint a Picture of Your Commitment to Customers

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Your business probably has a blog, Twitter account, and a Facebook page, but do you need a podcast? More and more businesses and professionals are using podcasts for marketing as a way to distinguish themselves from the competition. Podcasts allow you to interview other guest experts, which helps you network, build credibility, and make professional

How Video Marketing Personalizes Your Business

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Customers are highly connected digitally, so innovations in marketing strategies are necessary to keep up with them. Marketing automation platforms are widely used, and real-time analytics help you optimize your engagement with each buyer. Traditional advertising has evolved into a world of content marketing, and personalized messages are replacing one-size-fits-all campaigns of yesterday. With this

5 Reasons Why Your Website Needs to be Mobile Optimized

Nearly two-thirds of Americans own smartphones, and for almost ten percent of them, that smartphone is their only point of access to the Internet. Additionally, in 2015, there were 447 million mobile-connected devices; roughly 1.4 per capita in the United States. With technology improving daily and increasing usage of mobile-connected devices, mobile optimization for Web

Top 5 Benefits of Marketing Automation Campaigns

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Marketing team members engage in tasks such as email correspondence, social media postings and identifying target market segments for each campaign. As the campaign grows, tracking the information through Word documents and Excel spreadsheets is no longer effective. Marketing automation steps in to save the day! It utilizes software to automate repetitive, routine tasks that