Marketing and sales, in theory, go hand-in-hand. In an ideal situation, both departments will coordinate their plans to make the most of their time and efforts and increase the company’s profitability. If you’re sitting here thinking, “That would be great, but I am both departments in my business,” then marketing automation might be the most
Email marketing has the potential to reach considerably more prospective customers than any other marketing campaign. Everyone has an email address while not everyone is active on social media or reads their postal mail that arrives in their physical mailbox each day. You can capitalize on this by developing an effective email marketing message that
Many of us approach email marketing like a nervous teenage boy trying to approach the girl he likes. We don’t want to bother our contacts too much, we’re worried about saying the right thing, we don’t know how to start the conversation, and we’re afraid of being ignored or, worse yet, unsubscribed from. We make