one

How Podcasts Generate Higher Customer Engagement

Depositphotos 11028424 s 2015

You’ve probably utilized things like Facebook, Twitter, LinkedIn, and email marketing to make strides with engaging your audience with great content. Have you considered what podcasts can do to support your content marketing strategy? If not, it’s time to get familiar with podcasts. They are an excellent way to promote your brand while being entertaining

How Content Marketing Builds Your Target Audience

Depositphotos 41139579 s 2015 2

Content marketing provides you with the opportunity to exert your authority on a topic of interest to your target market audience. The focus of that content will work to solve a problem or fulfill a desire that your target audience is looking to satisfy. As your target audience begins to engage with the content you

6 Steps to Every Successful Product and Market Research Plan

Depositphotos 19492615 s 2015

Releasing a product or service without taking a look at the market it is going into or the customer base that will receive it leads to disaster. For your product launch to become a success, there are six steps you need to take when formulating an effective product and market research plan. Step One –

Are You an Email Marketing Wimp? (I was one too before)

Depositphotos 54913821 s 2015 3

Many of us approach email marketing like a nervous teenage boy trying to approach the girl he likes. We don’t want to bother our contacts too much, we’re worried about saying the right thing, we don’t know how to start the conversation, and we’re afraid of being ignored or, worse yet, unsubscribed from. We make