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Before You Hit Send: 7 Steps to Crafting Your Best Email Ever

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Email marketing has seen a lot of changes over the past few years. With all of the advancements in technology, though, a well-written, plain text email can perform just as well, if not better, than an email full of special features and graphics. No matter how aesthetically pleasing your emails are, your subscribers will stop

Set Out on an Adventure: Learning the Tools to Take You to the Top

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Starting on the path of entrepreneurship will be equal parts challenging and rewarding. There will be moments where you want to give up and moments when your adrenaline keeps you working on a new idea. As you face new situations, there will be opportunities for growth and development as a business owner. It can be

How Podcasts Generate Higher Customer Engagement

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You’ve probably utilized things like Facebook, Twitter, LinkedIn, and email marketing to make strides with engaging your audience with great content. Have you considered what podcasts can do to support your content marketing strategy? If not, it’s time to get familiar with podcasts. They are an excellent way to promote your brand while being entertaining

5 Reasons Why Your Website Needs to be Mobile Optimized

Nearly two-thirds of Americans own smartphones, and for almost ten percent of them, that smartphone is their only point of access to the Internet. Additionally, in 2015, there were 447 million mobile-connected devices; roughly 1.4 per capita in the United States. With technology improving daily and increasing usage of mobile-connected devices, mobile optimization for Web