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Before You Hit Send: 7 Steps to Crafting Your Best Email Ever

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Email marketing has seen a lot of changes over the past few years. With all of the advancements in technology, though, a well-written, plain text email can perform just as well, if not better, than an email full of special features and graphics. No matter how aesthetically pleasing your emails are, your subscribers will stop

Make Your Work Work for You: Generating Income in Your Time

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I don’t know if there’s anyone, given the opportunity, that wouldn’t want to be their own boss and make an easier lifestyle for themselves from the comfort of their home. Many people these days are opting to work from home instead of going to the office. Earning money online in your own time is becoming

The 5 Things You Need to Know About Marketing Automation

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Marketing is a necessary task for pretty much every business. It brings in new clients and reminds old clients of your services. It can let the world know about a new product or sale. Sometimes your marketing efforts won’t even seem like a marketing piece as it may be a newsletter or blog post that

Always Leave Them Wanting More: Adding Value to Your Blog

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Your blog is pretty valuable real estate online. It is a place where you can connect and engage with your clients and customers along with those that are looking to potentially use your service. The problem is that the Internet is chock full of lots of other blogs and content sources that are vying for

3 Reasons Why Salaries Are Increasing But Sales Are Not

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As a business owner, one of the hardest things you’ll have to determine is how much to pay your employees. You want to attract quality workers, but you also need to balance that with your company’s revenue and the quality of work that your employees are putting out. Cash is finite within your company, and

Sometimes the Nice Business Guy Comes in First

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You’ve probably heard that saying that nice guys finish last when it comes to women and life. Although this phrase tends to boil down the complexities of life into one short sentence, it does have some points. There are many situations where nice guys are not treated well because of their nice qualities that make

If You’re Not Using These 4 Ways to Market Your Business, You’re Wasting Your Money!

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When we’re online, we tend to take mental notes of how our competitors are doing. These may not be our direct competitors, but there still our competitors nonetheless. Other marketers are doing the exact same things that we are. Some marketers make it really big while others seem just to trudge along. What’s the difference?