Customers are highly connected digitally, so innovations in marketing strategies are necessary to keep up with them. Marketing automation platforms are widely used, and real-time analytics help you optimize your engagement with each buyer. Traditional advertising has evolved into a world of content marketing, and personalized messages are replacing one-size-fits-all campaigns of yesterday. With this
Many marketers and companies have jumped on the video bandwagon and are incorporating videos in their websites and email marketing. Social media platforms have made it easier to post video content and ads, and videos are more accessible on mobile devices, too. A recent study conducted by ReelSEO found that out of 600 marketers, 93%
Starting a business is a difficult and sometimes scary task. There are many different steps involved that cover a wide range of areas like accounting, hiring, purchasing, and equipment, just to name a few. One of the most essential, and sometimes the hardest, responsibilities of a new business is marketing. It’s not uncommon for the
There is no doubt that video marketing strengthens customer attention. The majority of the U.S. population responds to visual learning more than any other form of processing information. In fact, 65% of Americans are classified visual learners, and the other 35% while they are not considered visual learners, are still drawn to images. Sending a
Nearly two-thirds of Americans own smartphones, and for almost ten percent of them, that smartphone is their only point of access to the Internet. Additionally, in 2015, there were 447 million mobile-connected devices; roughly 1.4 per capita in the United States. With technology improving daily and increasing usage of mobile-connected devices, mobile optimization for Web
Unlike a local storefront where customers are typically neighbors and friends, potential customers in today’s market are located around the world, checking out information via the Internet and making purchasing decisions based on their individual research rather than sales presentations. As a result, the way businesses market their products and services online is more important
What is one thing high-traffic blogs have in common? The blog followers trust the authors of each blog to bring the latest or most valuable information about a particular area of life. Readers are looking for credible, relatable leaders whose experience or expertise puts them at the forefront of their field, and incorporating these four
Marketing and sales, in theory, go hand-in-hand. In an ideal situation, both departments will coordinate their plans to make the most of their time and efforts and increase the company’s profitability. If you’re sitting here thinking, “That would be great, but I am both departments in my business,” then marketing automation might be the most
The internet is changing, and so is the way that people access it. We’re not tied down to desktop computers or laptops anymore. Now, the internet can be accessed by everything from phones to gaming devices to watches. Because of this change, it’s essential for your business that your website becomes optimized for devices like