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Before You Hit Send: 7 Steps to Crafting Your Best Email Ever

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Email marketing has seen a lot of changes over the past few years. With all of the advancements in technology, though, a well-written, plain text email can perform just as well, if not better, than an email full of special features and graphics. No matter how aesthetically pleasing your emails are, your subscribers will stop

Top 5 Benefits of Marketing Automation Campaigns

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Marketing team members engage in tasks such as email correspondence, social media postings and identifying target market segments for each campaign. As the campaign grows, tracking the information through Word documents and Excel spreadsheets is no longer effective. Marketing automation steps in to save the day! It utilizes software to automate repetitive, routine tasks that

3 Benefits of Outsourcing for Small Businesses

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Small businesses always need to look for every advantage available to them to compete with their often-larger competitors. For many, they may be ignoring one of the most beneficial advantages available to them: outsourcing. Outsourcing as a general word tends to have a poor connotation in the United States as many people see that word

5 Steps to Better Social Skills and Being More Emotionally Intelligent

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If you’re on the fast track to leadership, then you need to make sure that you know and practice better social skills. Social Skills is an area that everyone can work on. Everyone has bad days – you, me, and the guy sitting next to you. When it came to measuring intelligence, the intelligence quotient