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Before You Hit Send: 7 Steps to Crafting Your Best Email Ever

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Email marketing has seen a lot of changes over the past few years. With all of the advancements in technology, though, a well-written, plain text email can perform just as well, if not better, than an email full of special features and graphics. No matter how aesthetically pleasing your emails are, your subscribers will stop

How Your First Marketing Step Impacts the Future of Your Business

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Starting a business is a difficult and sometimes scary task. There are many different steps involved that cover a wide range of areas like accounting, hiring, purchasing, and equipment, just to name a few. One of the most essential, and sometimes the hardest, responsibilities of a new business is marketing. It’s not uncommon for the