While everyone has their own unique marketing strategies, certain tactics can hurt your bottom line. Any marketing agency or consultant you work with should know exactly how to help you grow your business. If you get any of the following pieces of advice, it’s time to look elsewhere for marketing assistance. You Don’t Need a
When a prospect tells you, “I have a marketing problem”, the real problem typically lies in his or her relationships. How can you solve your prospects’ problems without communicating with them? Today’s guest, George Bryant has relationship building at the top of his priority list. From Paper Routes to Digital Marketing George, like many
Per the Small Business Administration, any operation bringing in $5 million in revenue annually should allocate a minimum of 7% to 8% for marketing. That is, of course, if you want to earn a respectable return on your investment (ROI). Bottom line (pun intended), no small business can afford to pour money into bringing in
Being an entrepreneur means learning how to show up effectively for your audience. However, what if your current tactics aren’t working? Are you often asking yourself: “Why don’t they get it?” “Why is my business stagnating?” “How do I effectively communicate my intentions?” Today’s guest, Nic Peterson may have the answer you’re looking for. Nic
You can make many marketing moves to ensure your company is more visible to current and potential customers. These moves help make your business stand out from the crowd and be more successful. But, there are also moves that hinder your progress and hurt your business. In marketing, you need to know what not to
What’s the most important part of entrepreneurship? Is it money? Is it a big net of clients? Today’s Guest, Brandon Fong, says the most crucial part of being an entrepreneur is making connections, along with being resourceful. Brandon knew he had the entrepreneurial spirit at a young age. While the other kids in
Marketing may seem simple, especially in the digital age. But, a successful marketing strategy still takes a lot of time and effort. Executing the perfect campaign to convey your message depends on a variety of factors. Unfortunately, many budding business owners make mistakes that cause their marketing efforts to fail. Here are some of the
Marketing and innovation play hand-in-hand. In fact, you need both to be successful. What truly is marketing? Investopedia describes marketing as the activities that companies take to sell their products or services. Typically, marketing includes advertising, selling and delivering products and services to consumers and other businesses. “Business has only two functions — marketing and
So, you’ve got a great idea for a business. How are you going to get the business started? What do you need to get the ball rolling? Today’s guest, Norty Cohen, has years of experience in bringing ideas to life, however, it isn’t as easy as you think. On today’s show, Norty uses his entrepreneurial