The world is going mobile. In fact, according to a 2015 study, two-thirds of Americans use smartphones. For many of them, their phone is their only way to access the internet. Your website visitors will expect your site to work just as well on their phone or tablet as it does on their desktop computer,
We all know an active blog is an essential part of your business’s content marketing strategy. Having one can improve your search rankings, help develop your company’s brand, build a relationship with your audience, and set you apart as an industry expert. However, did you know that an active blog can also generate leads for
Content marketing is a viable tool to use to bring interest to your service or product for any company. Most companies use content marketing without even realizing that they are marketing themselves thanks to the popularity of social media and blogs. Creating a content marketing strategy will help you to better harness your content marketing’s
Email marketing has the potential to reach considerably more prospective customers than any other marketing campaign. Everyone has an email address while not everyone is active on social media or reads their postal mail that arrives in their physical mailbox each day. You can capitalize on this by developing an effective email marketing message that
What is a brand and why is it important to your business? A brand is all about who you are as a company. Your brand shows how you differentiate yourself from the competition. Increase business with a strong company brand. Here is a quick checklist to creating the best brand for your business. Your Ideal
Search engine optimization or SEO is one of those topics that can make some business owners feel like their heads are going to pop trying to learn everything they can about it to take advantage of their web content. There is a lot of information online about SEO, and it can seem pretty overwhelming when
Okay, so you’ve decided to create a website for your business. What now? Where to start? How do you get your company’s name out into the world and generate some excitement about your new website? Social media is an excellent way to engage with existing customers, grow your customer base, and help build customer loyalty.
When we’re online, we tend to take mental notes of how our competitors are doing. These may not be our direct competitors, but there still our competitors nonetheless. Other marketers are doing the exact same things that we are. Some marketers make it really big while others seem just to trudge along. What’s the difference?
I used to work for a call center that was notorious for paying its employees far below the industry standards. I didn’t even realize this until I got promoted within the company. It’s one thing to pay people $.50 last than a competing company, but it’s entirely another thing when you pay your employees $7