Social Media Marketing

Building Character-What Could an Expanded Tweet Mean for Your Business?

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In 2012 Twitter changed its platform by allowing expanded tweets to companies who would partner with them. Prior to this everyone and all businesses were restricted to 140 characters. This forced you to be more succinct with your posts and it kept things short. This also made it difficult to gain interest in your business.

5 Things to Add to Your LinkedIn Profile

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No matter what line of work you are in, having an up-to-date and professional looking LinkedIn page is essential to networking and job hunting. LinkedIn has become the preeminent source that hiring managers refer to when looking at job candidates before and after a face-to-face interview. Providing a one-stop-shop for all the information and references

Unlocking the Power of the Perfect Keyword

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Keywords are the dynamo that powers search engine optimization (SEO). When you create content to post, you need to make sure you are putting the right keywords in the title, the actual text of the content, and of course any promotional posts you may add as well. How do you know what keywords will yield

3 Things You Can Do Now to Widen Your Facebook Reach

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Earning dollars means earning followers. Social media proves to be a powerful tool in marketing your business. And, Facebook still reigns as king in its number of users. In fact, Facebook boasts 1.59 billion active users each month. Instagram and Twitter follow with a mere 400 and 320 million users, respectively. Other social media platforms

The Future of Mobile Advertising

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Advertising is a marketing practice that places your promotional messages in front of a target market audience. It is a way to increase your brand awareness as new consumers may come into contact with that message and want to learn more about your product, service or company. Mobile advertising is a platform that is gaining

Podcast Pitches: Breaking Into Podcast

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If you are a business owner and have not investigated podcasts as a new way to market and address your clients, you are in for a surprise. According to the PEW Research Center, a study conducted in 2015 showed that podcasts listener-ship had doubled since 2008, showing a trend that is predicted to continue rising.

Why You Should Sponsor Your Social Media Posts

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In the Information Age, social media has become the new top marketing platform for businesses. Whether big or small, businesses are turning to popular social media channels like Facebook, Twitter, and Instagram for their marketing strategies, since social media has become the new resource of large consumer outreach and high revenue increase. But with so