Many moons ago, you may have been able to start a business without much strategic planning for marketing. Maybe decades upon decades ago, you could have come up with a business model. You got some investors and you shared some basic information about your new business plan with your friends and family. You found some
It’s the weekend. You have to go to a family reunion. Your distant relatives are hosting it far away, somewhere you have never been before. You pack your bag. You load it in your trunk. You get in your car and put the key in the ignition. You have no GPS. You have no map
You have your business, you have your sales team, you have your marketing department. When you started your company, you made sure to have all your ducks in a row. And we get it: there are a lot of ducks to get in a row. In fact, new ducks keep popping up. We have another
Today, we return to the end-all, be-all of long-term business success and growth. Need we even remind you? Marketing. But you knew that, didn’t you? If you did not, don’t find yourself worrying quite yet. Your marketing strategy is more than a half-hearted attempt at content marketing or a few clumsy advertising plans. Those things
You already know that you need marketing for your business. That’s a given. But you also know that the advent of the modern buyer and new technologies is the basis of today’s market. Marketing materials are still crucial for business growth and overarching success. This might confuse you. “What do you mean? I still need
You need a new couch for your living room. You have had countless dogs, cats and spills on the one you have now. Didn’t it use to be white? You could have sworn. You have a couple of options for the brands you’re looking at to buy from. One of these brands is the best