For the past few weeks, we’ve been talking about search engine optimization — what it is, why you need it, and the importance it plays in your business growth. Did any of the steps resonate with you enough to take action — or are they in your list of things you’d love to accomplish someday?
Growing your business and finding customers and prospects is much easier when those individuals can find you on the Internet. Unfortunately, just publishing a Web site isn’t enough to get noticed by search engines. Most companies have turned to search engine optimization, the act of meeting the needs of both their customers and the search
Sometimes, it feels like your SEO specialist is speaking another language. You know work is being done on your Web site but when words like panda, penguin, hummingbird, possum, and pigeon are thrown out, it can be hard to keep up with the work being done. SEO, search engine optimization, is the work that goes
What can a large company learn from a small non-profit? Not much, it would seem at first glance. When you break down certain areas, though, even the biggest company’s marketers can learn a few things from their non-profit marketing expert counterparts. I’ve spent more than half of my life working in various communication fields, and
It’s no hidden fact that technology has made marketing an ever-evolving, fluid part of marketing in today’s society. Social media, automation, e-mail campaigns, and new trends like virtual and augmented reality are changing the way even seasoned marketers are doing their jobs and spreading the word about their company’s products and services. That’s why many
It’s no surprise that automation is one of the biggest industry-changers in content marketing over the past few years. This field of marketing software and technology helps marketers better coordinate their work across different media channels, eliminate individual work for repetitive, time-consuming tasks, and better manage their time by setting up triggers on the marketing
The times, they are a-changin (Thanks, Bob Dylan.) Or, as the philosopher Heraclitus put it, “change is the only constant in life.” This week, we saw the inauguration of a new president, reports of a 2,000-square-foot iceberg breaking off from Antarctica, and the projections for a new future for visual marketing. At the same time,
The Super Bowl is rapidly approaching, and as a native northeast Ohioan, I, along with many others, hope expectantly at the beginning of each football season –and then watching as regular losses come out of the Factory of Sadness. While the team might not be an overall NFL great, each draft pick brings along choices
Even though e-mail marketing is one of the longest-standing members of the content marketing family, it remains one of the most valuable because of the ability it gives marketers and business leaders to reach new customers while maintaining a relationship with current customers. From newsletters and videos to infographics and sales, e-mail marketing opens the