Content marketing is one of the strongest drivers of online and offline marketing alike. If you want to capture the millions of dollars that are in front of you, content marketing is one of the biggest keys to doing just that! Think about these marketing models and see if you can recognize them in the
Last week I got to meet a new friend named Pat at Panera. Have you ever been to a Panera Bread? Odds are that you have been to or at least seen a Panera location because there are over 1,800 of them now. Panera has an incredible marketing and management team in place. This has
Is your business struggling to find qualified help? This complaint from my clients has become a constant theme over the past year and when I see something like this so frequently I always do my best to address it. Disclaimer: I am not an attorney, you know that or you know it now. Get a
Why should you as a small business owner be concerned about search engine optimization (SEO)? Because you want to provide visitors to your website with such a fantastic user experience that they will tell others Because you want to provide search engines like Google, Bing, and Yahoo critical information so they will place your site
As I arrived at the gate for my flight at the airport the other day, I saw the passengers from the flight that had just landed exiting the gate. There at the end of the walkway from the plane stood a woman who was holding her phone, and it was pointed at the gate entrance.
“Be prepared, work hard, and hope for a little luck. Recognize that the harder you work and the better prepared you are, the more luck you might have.” – Ed Bradley Deeply ingrained in most every entrepreneur’s blood is the concept that hard work will equal success. While I won’t ever dispute the fact that
When it comes to email marketing, most business owners are unaware of the huge asset that it can be. Even businesses that have somehow amassed a large list don’t leverage the power of their list properly. In this unit, we will learn how to create emails that achieve the highest open rates possible. 1. Are
In the realm of copywriting, “copy” refers to the text crafted specifically for advertising or marketing purposes. Its primary objective is to persuade an audience to purchase a product or to influence their existing beliefs and perceptions. A copy deck is a meticulously prepared document, typically authored by a copywriter. It encapsulates the core advertising
The details matter. Today I am going to tell you why the details matter, because as I write this, I am reading over a contract with a very important and small detail which, if I wasn’t reading carefully, I would have missed. I’m going to share with you how that detail could become a ‘make