Getting started with a blog can be a fairly daunting experience. Not only do you need to start producing fresh content, but it needs to be search engine optimized, keyword researched, and adjusted/updated based on the success or failure of your promotional and marketing efforts. Fortunately, there are a number of web based tools to
You often hear the phrase “relationship marketing” bandied about, but what exactly does that mean? Relationship marketing is the process of building a strong bond between your business and the customers your business attracts. On the surface, this sounds easy to do, but this type of marketing is open to broad interpretation, which means you
The technical term for an email series from an entrepreneur to his or her following is the autoresponder series. Such is a sequence of related emails that can be put together as a course or series of practical helps or sales success stories. The idea is to give away valuable content with no strings. You
The practice of gathering data and other valuable information from social media sites and blogs and using the research to make a business decision is known as social media analytics. Supporting customer service and marketing by mining customer sentiment is the most commonly used form of social media analytics. The first step you will take
Content marketing provides you with a platform to showcase your knowledge on a particular industry, product or service. You showcase this expertise by creating content pieces that include blog posts, articles and social media posts. Guest post opportunities on industry relevant websites are an additional way to share content as well. Consumers are on a
Online meetings have become an increasingly popular way to connect with employees, customers, and clients. Offering a convenient, flexible way to communicate, online meetings can save time and money while providing effective collaboration. Similar to in-person meetings, information can be easily lost or placed on the back burner if not appropriately managed. That valuable information
In 2012 Twitter changed its platform by allowing expanded tweets to companies who would partner with them. Prior to this everyone and all businesses were restricted to 140 characters. This forced you to be more succinct with your posts and it kept things short. This also made it difficult to gain interest in your business.
No matter what line of work you are in, having an up-to-date and professional looking LinkedIn page is essential to networking and job hunting. LinkedIn has become the preeminent source that hiring managers refer to when looking at job candidates before and after a face-to-face interview. Providing a one-stop-shop for all the information and references
Keywords are the dynamo that powers search engine optimization (SEO). When you create content to post, you need to make sure you are putting the right keywords in the title, the actual text of the content, and of course any promotional posts you may add as well. How do you know what keywords will yield