Have you checked your voicemail lately? I have to admit, the chances of me even listening to a voicemail anymore, especially from an unknown number, are slim to none. All too often, I’ll have a quiet moment to check a few messages, and will press play — to be greeted by a sales pitch that
While seasoned marketers and Internet writers have been hearing about content marketing for years, for many small business owners and managers, the phrase may sound new and intimidating. Five years ago, the Content Marketing Institute released a post describing the differences between content marketing and its younger, closer cousin, inbound marketing. Both rely on bringing
People have been craving connection since the beginning of time. Meeting new people, learning more about them and finding ways to help one another are all parts of who we are, and business networking is a big part of that. It’s become a primary component of how people do business, promoting their products and services,
At first glance, a business blog may appear as nothing more than a time consuming practice that your business can live without. My thoughts on the topic were similar in nature for the first few years of my business operation. As I began working to expand my reach within various target market segments within my
Recent search results changes by Google have many people in the online world scratching their heads while trying to figure out exactly what is taking place. During this odd process of change, website owners watch helplessly as their site rankings plummet without warning, only to climb back up again in the blink of an eye.
Consider why you should study your toddler to learn about what to look for and cultivate in affiliate partners. Affiliate partners are just that—partners and an integral force in advertising your wares and closing sales. Note what is admirable in toddlers and what you don’t want to lose in adult affiliate marketers. Namely risk-taking, energy
Not a passing trend, digital marketing reaches current audiences and shows vitality into the future for businesses. After all, the World Wide Web is not going away anytime soon. Investing in this aspect of your company proves fruitful. However, the complex and ever-changing Internet raises the requirements and stakes for those tackling these marketing campaigns.
What do you look for in that important decision of hiring a copywriter to present your words to the world of buyers? A copywriter is first and foremost a good ghostwriter i.e. he or she writes for your voice to come through. Your brand and your company culture is what he wants to stand out.
Investing in content creation for your business is a smart move, and you already know how valuable fresh content is to the success of your bottom line. Putting quality content on your blog and website is just one aspect of a successful online content strategy. With the help of some awesome new marketing apps, you