Digital Marketing

Content Amplification vs Distribution: Why It Matters

Content Amplification vs Distribution Why It Matters

Do you distribute content or do you amplify it?  The difference may be the reason your reach is falling flat!  In this blog, we’ll break down the key differences between content distribution and content amplification. We’ll share examples of amplification, content amplification tools, and help you choose the right approach for your unique marketing goals. 

A/B Testing vs Multivariate Testing: Which is Better for Email?

A/B Testing

Optimizing your email marketing strategy is crucial to increase opens, clicks, and, ultimately, sales.   That’s where A/B testing and multivariate testing come in —powerful tools for finding what makes your audience tick.  A/B testing lets you compare two versions of an email element, like a subject line or call-to-action button.   Multivariate testing takes things a

Social Media Marketing for Business

Featured Social Media Marketing for Business

Is your business reaching your targeted audience and customers? Are you discoverable online? How important is social media marketing especially in today’s modern business? Let’s find out… Social media marketing is the process of building relationships and creating brand awareness through the use of different social media platforms such as Twitter, Facebook, and LinkedIn. Prospects

Branding and Marketing: Making it Work Together

Branding and Marketing Making it Work Together

The power of branding should never be underestimated. A strong brand can make all the difference when it comes to marketing success. Creating a premium brand is essential for businesses that want to succeed in today’s competitive marketplace. It’s not enough to simply have a great product or service – you need to be able

How To Build An App in 10 Steps (For Entrepreneurs)

How To Build An App in Steps For Entrepreneurs

Do you have an innovative idea for a mobile app but aren’t sure how to make it come to life? It’s no secret that every new idea comes from another. You know there will always be competition as an entrepreneur, but your app speaks for itself. It solves your audience’s biggest problem, and there isn’t

History and Evolution of Digital Marketing

History and Evolution of Digital Marketing

Author and spiritual master Amit Ray once said, “We are constantly evolving as we are interacting with the world.”  But what about the evolution of digital marketing?  Are you able to keep up with the constantly changing landscape of digital marketing? Are you comfortable with how quickly you have to change with the growth of

Marketing Ideas for Small Businesses That Profit You

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You know you need to advertise your small business. You also know that digital marketing is a great way to go. Which marketing ideas are the most successful? How can you make the most of your digital marketing efforts? Today, we’re sharing four digital marketing ideas for you to apply to your small business. We’re