While seasoned marketers and Internet writers have been hearing about content marketing for years, for many small business owners and managers, the phrase may sound new and intimidating. Five years ago, the Content Marketing Institute released a post describing the differences between content marketing and its younger, closer cousin, inbound marketing. Both rely on bringing
When it comes to content marketing, things change quickly and often. If you want to stay competitive, you need to know what direction marketers are taking to keep themselves and their clients’ brands relevant and trending. Fresh, high quality, consistent content will always be the prime driving factors in content marketing online, but there are
At first glance, a business blog may appear as nothing more than a time consuming practice that your business can live without. My thoughts on the topic were similar in nature for the first few years of my business operation. As I began working to expand my reach within various target market segments within my
Investing in content creation for your business is a smart move, and you already know how valuable fresh content is to the success of your bottom line. Putting quality content on your blog and website is just one aspect of a successful online content strategy. With the help of some awesome new marketing apps, you
Getting started with a blog can be a fairly daunting experience. Not only do you need to start producing fresh content, but it needs to be search engine optimized, keyword researched, and adjusted/updated based on the success or failure of your promotional and marketing efforts. Fortunately, there are a number of web based tools to
You often hear the phrase “relationship marketing” bandied about, but what exactly does that mean? Relationship marketing is the process of building a strong bond between your business and the customers your business attracts. On the surface, this sounds easy to do, but this type of marketing is open to broad interpretation, which means you
Content marketing provides you with a platform to showcase your knowledge on a particular industry, product or service. You showcase this expertise by creating content pieces that include blog posts, articles and social media posts. Guest post opportunities on industry relevant websites are an additional way to share content as well. Consumers are on a
In 2012 Twitter changed its platform by allowing expanded tweets to companies who would partner with them. Prior to this everyone and all businesses were restricted to 140 characters. This forced you to be more succinct with your posts and it kept things short. This also made it difficult to gain interest in your business.
Search Engine Optimization (SEO) rules are always changing, but this time, things are a little different. SEO is changing all the time–practically every time we turn around, things are a little different when it comes to this aspect of the Internet. Most of the time, a change in the way that SEO works simply means a