Business

Do You Have True Financial Control?

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What is financial control? When we talk about financial control, what we’re talking about is knowing — and understanding — the money that your company spends and earns. How much you pay for office supplies and web hosting. The cost of advertising and raw materials. The amount paid by customers and clients versus how much

Introducing Your Silent Salesperson

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Sales are the heartbeat of a business. If it’s going to thrive, you’ve got to make sales. This seems like common sense, but tons of businesses continue to neglect their silent salesperson.  This salesperson works non-stop representing the company, and in some cases will be the only interaction a potential customer has with the business. 

What You Need to Know About a Marketing Plan Template

What You Need to Know About a Marketing Plan Template

More than 9.6 million results appear when you search for a “marketing plan template” on Google, a huge indicator of the vast number of people who are still looking for ways to make their marketing more effective by creating a marketing plan. A marketing plan template is one way to do that —  a step-by-step

15 Emerging Content Marketing Trends You Need to Know About

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When it comes to content marketing, things change quickly and often. If you want to stay competitive, you need to know what direction marketers are taking to keep themselves and their clients’ brands relevant and trending. Fresh, high quality, consistent content will always be the prime driving factors in content marketing online, but there are

A Simple Guide on How to Estimate the Time and Costs for Your next Project

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I wonder how long that will take? I wonder how much it will cost? If you’re new in business, or simply new in a position that requires you to estimate the time and cost for projects, these are questions that come to mind and must be answered efficiently and as accurately as possible. You can’t

Then and Now: Networking Through the Years

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People have been craving connection since the beginning of time. Meeting new people, learning more about them and finding ways to help one another are all parts of who we are, and business networking is a big part of that. It’s become a primary component of how people do business, promoting their products and services,

What You Need to Know About Google Penguin 4.0

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Recent search results changes by Google have many people in the online world scratching their heads while trying to figure out exactly what is taking place. During this odd process of change, website owners watch helplessly as their site rankings plummet without warning, only to climb back up again in the blink of an eye.

What Your Toddler Can Teach You About Affiliate Partners

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Consider why you should study your toddler to learn about what to look for and cultivate in affiliate partners. Affiliate partners are just that—partners and an integral force in advertising your wares and closing sales. Note what is admirable in toddlers and what you don’t want to lose in adult affiliate marketers. Namely risk-taking, energy