All great marketing strategies focus on one thing over everything else: the customer. But your customers aren’t just in one place. They could be driving in their car past billboards, at a retail store sifting through clothes, or even streaming their favorite show online in the comfort of their homes. Your customers find themselves in
If you are in the marketing biz, I’m sure you’ve heard a thing or two, or twenty about marketing through multiple channels. You know, using a variety of methods to reach your target market. But why is it so important? Well, for one, it ensures that you’re not putting all your eggs in one basket.
As business owners and entrepreneurs, we know how much is required of us to market our businesses successfully. There are so many opinions and strategies out there, but it’s hard to distinguish which methods are worth investing in and which ones you are better off without. With cross-channel marketing, “better off without” shouldn’t be an
Because email marketing is so underutilized, many people don’t realize that, more often than not, your email may not even get delivered. Now, this list isn’t for the faint of heart. These methods are for those who wish to utilize email marketing to its full extent and want to make sure that they are not
When you start to look forward to the next few months and the year of marketing that your business has ahead of it, I want you to keep these three keys in mind. If you put them in place, you’ll have a very successful year. Ignore them and you’ll waste a lot of time and
In an earlier blog post, Why Your Sales Pitch Sucks, and What to Do About It, I shared my experience of receiving a terrible upsell phone call from my local gym. I reveal three secrets you can apply to your pitch to improve results. Pauline took action and called me, and together we created a
Two Words… I remember the day I realized that I wanted to become an online marketer. I was so excited to have found the secret to consistent traffic, leads, and truly doing what I enjoyed in life. I was sitting in my office staring at my screen when these two words came to me and
When it comes to advertising, everyone wants to get the absolute best return on investment they can, and in today’s post I am going to share with you five of the key components you’ll need to do just that. You can increase your advertising campaign results if you know what to do and what to