Before we begin discussing website redesign, I have a question: who is your best sales representative? Think of a person yet? Whoever you have in mind possibly brings excellent numbers to your company, so their recognition is well-deserved. Sadly, the answer is not a question of who but of what. Your website is your best
People used to get away with sloppy websites with poor mobile user experiences, but those days are long gone. Look at some popular websites like Amazon, Facebook and YouTube. All of their in-house developers opted to get their websites optimized for mobile. However, would they have maintained their lead in the industry if they had
Are you frustrated with low-quality leads from your search engine optimization (SEO) campaigns? Do the keywords you choose fail to generate the traffic or revenue you hoped for? If so, it’s time to consider how focusing on search intent can add value to your SEO efforts. Search intent uncovers why a user is searching and
Anyone who runs their own business has heard the terms paid search and SEO. But what exactly are they, and how do they translate to success in the online market? The paid search vs. SEO dichotomy is two sides of the same marketing coin, each with unique applications and requirements. This article explains how they
Have you ever Googled a specific service only to view a results page packed with businesses offering those same services? When was the last time you saw a social media ad featuring the product you have been itching to buy? Did you ever experience seeing an online ad about the e-commerce you last visited? How
Pay-per-click or PPC ads remain at the pinnacle of the best marketing tools for businesses worldwide. PPC offers accurate targeting and cost-effective prices, unlike other marketing channels, attracting entrepreneurs to pursue this marketing route. If you’ve clicked through this Google Ads statistics article, we presume you already have a fundamental knowledge of how PPC works.
Social media platforms have proven themselves powerful marketing arms for businesses worldwide. Unlike traditional advertising solutions, social media grants businesses a captured audience through powerful algorithms. By using social media ads, companies manage to promote their solutions and reach audiences in ways not previously possible. Undoubtedly, the rise of social media marked a new era
Did you know three of 10 SEO professionals intentionally hurt competitors’ websites using spammy links? That puts a whole new definition to crab mentality, but that’s what Search Engine Roundtable discovered in their 2018 poll. As you continually rank your website on Google positively, unscrupulous competitors use bad links to prevent that from happening. And
Marketing your business is essential for generating quality leads and improving online visibility. Google’s algorithm, however, is constantly changing, and it’s challenging to keep up with all the new ranking factors. To ensure your content remains at the top of Google’s search results, you must stay informed on the ever-changing ranking factors. That said, here