Automate Your Social

Putting Social Media Analytics to Work for You

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The practice of gathering data and other valuable information from social media sites and blogs and using the research to make a business decision is known as social media analytics. Supporting customer service and marketing by mining customer sentiment is the most commonly used form of social media analytics. The first step you will take

Building Character-What Could an Expanded Tweet Mean for Your Business?

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In 2012 Twitter changed its platform by allowing expanded tweets to companies who would partner with them. Prior to this everyone and all businesses were restricted to 140 characters. This forced you to be more succinct with your posts and it kept things short. This also made it difficult to gain interest in your business.

5 Things to Add to Your LinkedIn Profile

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No matter what line of work you are in, having an up-to-date and professional looking LinkedIn page is essential to networking and job hunting. LinkedIn has become the preeminent source that hiring managers refer to when looking at job candidates before and after a face-to-face interview. Providing a one-stop-shop for all the information and references

3 Things You Can Do Now to Widen Your Facebook Reach

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Earning dollars means earning followers. Social media proves to be a powerful tool in marketing your business. And, Facebook still reigns as king in its number of users. In fact, Facebook boasts 1.59 billion active users each month. Instagram and Twitter follow with a mere 400 and 320 million users, respectively. Other social media platforms

Podcast Pitches: Breaking Into Podcast

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If you are a business owner and have not investigated podcasts as a new way to market and address your clients, you are in for a surprise. According to the PEW Research Center, a study conducted in 2015 showed that podcasts listener-ship had doubled since 2008, showing a trend that is predicted to continue rising.